With the World Passenger Symposium (WPS) set to get underway in Dublin tomorrow, it may be helpful to recall the principles underlying the vision for NDC that IATA member airlines endorsed in a unanimously approved resolution at the Annual General Meeting in Cape Town in June.
The first statement of the Resolution nicely captures the broader vision for NDC as it “strongly endorses continuing efforts of the broad industry to develop the enhanced standards needed to support the delivery of rich airline content across all channels”
Let’s review this in more detail:
• Broad industry: the NDC effort encompasses all stakeholders, customers, suppliers and intermediaries
• Enhanced standards: IATA is widely recognized for its role in the setting of standards that facilitate the safety, efficiency and convenience of air transport and enable the smooth functioning of global financial systems supporting the industry. The current distribution standards (like AIRIMP) were developed 40 years ago by IATA. With programs such as NDC, IATA is updating these standards to leverage modern communication technologies
• Rich content: customers want to access more than price, they want transparency on fares, ancillaries and all products attributes; they want choice, the ability to compare airline offers and to choose for themselves whether they remain anonymous or receive personalized offers
• All channels: whether customers shop direct or through intermediaries, whether they visit a retail agent or go online or use a smart phone, customers want to be able to access all airline content
With these principles as guidance, IATA has prepared an inclusive program on distribution for delegates attending WPS this week (the distribution stream is one of the two major streams at WPS, the second focuses on the passenger experience). Attendees choosing the distribution stream will have the ability to hear from a broad cross-section of stakeholders on a variety of distribution and NDC-specific topics:
• Feedback from the NDC pilots with participation from American Airlines, Air New Zealand, Swiss International Air Lines, JR Technologies and Thoughtworks
• Airline merchandizing: the retail movement, with Sabre
• View from airline IT providers, with Datalex, Farelogix, Sabre, Navitaire and Amadeus
• View from an online travel agent with Expedia
• Mysteries of price distribution, with Swiss, JetBlue, PROS and Amadeus
• An airline case study, with Open Skies by British Airways
• Views from a TMC, with GTMC
• Open floor for travel agents, with CWT, ITAA, GTMC and getgoing.com
• NDC going forward, with Lufthansa, British Airways, Delta Air Lines and Advantage Travel Centres
• Airline product differentiation and NDC, with Maersk (travel buyer), Australian Federation of Travel Agents, Lufthansa, Travelport
These participants, panelists and speakers will make WPS a genuine industry-wide forum where all stakeholders have the opportunity to meet and debate distribution, among other topics. IATA is honored to host this forum and will be delighted to join any other industry forum to further discuss NDC adoption in the market.
I look forward to seeing you tomorrow in Dublin.